It has long been said that beauty is in the eye of the beholder and thought that beauty varies by race, culture or era. The evidence, however, shows that our perception of physical beauty is hard wired into our being and based on how closely the features of one’s face reflect phi in their proportions. The Golden Ratio appears extensively in the human face, as demonstrated in a 2009 university study on attractiveness and as illustrated by the video below of Florence Colgate, Britain’s “Most Perfect Face” of 2012 So the beauty is more than simply random it is something that we can map and determine. This science allows Dr Charlson to assess your face and determine how to make you as beautiful as you can be, it is not simply luck it requires an understanding of what can be achieved. It is all about the golden PHI ratio!